Overview

Marketing

• Agribusiness Online - This site provides an overview of national and international production, and import and export markets. The site is partly funded by grants from the U.S. Agency for International Development and the U.S. Department of Agriculture.
• Avocados: A Brief Introduction into the Complexities of an Agribusiness Sector, California Polytechnic State University, Santa Ana College and United Agribusiness League - This web tutorial focuses on a single commodity: California avocados. It was developed as part of the "Partnership to Promote Diversity in Food System Education" project funded by the Hispanic-Serving Institutions Education Grants Program administered by USDA-CSREES. 
• Avocado Situation and Outlook for Selected Countries, FAS, USDA, 2006.
• AvocadoSource.com - World production information, country links, research documents and on-line resources.  
• The California Avocado Commission - This trade organization positions California avocados for success in the marketplace. The site has merchandising, media foodservice and retail training information or links, as well as promotional campaigns and a business review news section. Includes information on international strategic partnerships.
• The California Avocado Society - This trade organization has a weekly newsline, terminal prices, projected pricing movements and other information for packers and handlers.  
• China Agricultural Data, Agricultural Issues Center, University of California, 2001 - Information on production, cost of production and trade.
• An Economic Evaluation of California Avocado Industry Marketing Programs, 1961-1995, National Institute for Commodity Promotion Research and Evaluation, Cornell University, 1998 - This newsletter reviews supply, demand and estimating the benefit/cost ratios for advertising budgets. An econometric model is used to evaluate the impact of industry advertising and promotion. Includes components for avocado supply, demand and equilibrium price.
• Florida Avocado, Portal to Florida-Agriculture.com, a state industry group - The site contains bulletins, industry information and brochures in Spanish and English. 
• Fruits and Vegetables: Enhanced Federal Efforts to Increase Consumption Could Yield Health Benefits for Americans, General Accounting Office Report Number 02-657, 2002. 
• Mission Produce - This Web site that covers production and marketing-related news, field representative reports, current agronomic conditions, weather updates and food market trends.
• Target Marketing - California Avocado Commission presentation on targeted marketing to grocery stores and other retailers. 
• U.S. Government Printing Office: Avocados, U.S. Govt. Printing Office - Information on avocado production, marketing, standards, packaging, importation, etc. Designated as CHAPTER IX--AGRICULTURAL MARKETING SERVICE (Marketing Agreements and Orders; Fruits, Vegetables, Nuts), DEPARTMENT OF AGRICULTURE: PART 915--AVOCADOS GROWN IN SOUTH FLORIDA.
• World, U.S. and Florida Avocado Situation and Outlook, Institute of Food and Agricultural Sciences, University of Florida, 2005 - This article highlights the major trends and developments in the world, United States, and Florida avocado industries from 1996 to 2005.

Production

• Avocado, Center for New Crops and Plant Products, Purdue University.
• Avocado, University of Hawaii Extension. 
• Avocado Fruits, California Rare Fruit Growers.
• Diversified Avocado Products - Mexican manufacturer of pureed avocado products. It includes an informative listing of food safety, packaging and other quality control specifications.
• Florida Avocado Production and Profitability Analysis, Institute of Food and Agricultural Sciences, University of Florida, 2005.   
• Florigin, Limited - British manufacturer of sliced-frozen, kosher and pureed avocado products imported from Mexico. This site has an informative listing of food safety, packaging and other quality control specifications. 
• PlantFacts, Ohio State University - This Web site provides a full-text search engine of all extension and academic department information from all land-grant universities in the United States. Additionally, there are significant image and video databases, a FAQ database and a glossary.
• United States Is World’s Third Largest Avocado Producer, Fruit and Tree Nuts Outlook, Economic Research Service, USDA, March 2006.

Businesses/Case Studies

• Business.com Grower/Producer Listing  - This is a listing of growers, packers and marketers of avocados for national and international distribution.
• Index Fresh - This company incorporated in 1929 as a grower-owned cooperative. Avocados were introduced into the product line in the 1950s. As the industry began to flourish, avocados became Index’s primary product. In response to changes in the avocado industry and the growth of Index’s business, Index made the conversion from a grower-owned cooperative to a grower-owned corporation in 1999.
• Industry Structure and Marketing of California Avocados, 1995 - Case study by a producer and packer on the structure of the California industry and how it impacts grower returns.
• Prime Produce International, Orange, California - This produce company specializes in sourcing, packing and sales of quality avocados. Avocados are loaded at its packing houses and cold storage facilities in California, Texas, Florida and New Jersey.

Links checked August 2007.